Game On: x1F continues Sponsorship with TEC Waldau

x1F is extending its sponsorship of the TEC Waldau women’s Bundesliga team – a clear stand for equal opportunity and a leadership mindset that drives change. Because tennis and tech transformation have more in common than you might think.

x1F is sending a strong message for equality and collaborative leadership by renewing its sponsorship of the TEC Waldau women’s Bundesliga Team. Why? Because sports and business are connected by more than just performance. “Discipline, strategic thinking, mental strength – the mindset of successful tennis players sets an example, especially in transformation processes,” says Thomas Steiner, CEO of x1F. In times of change, Steiner adds, this attitude is exactly what’s needed – both in sports and in consulting. Through its commitment to women’s sports, x1F is making a deliberate statement in a male-dominated industry. The focus isn’t on logos, but on shared values: fairness, team spirit, and progress.